{"id":236435,"date":"2025-02-24T16:00:00","date_gmt":"2025-02-24T19:00:00","guid":{"rendered":"https:\/\/agrund.com\/?p=236435"},"modified":"2025-02-24T15:59:22","modified_gmt":"2025-02-24T18:59:22","slug":"beyonce-e-levis-lancam-novo-capitulo-da-campanha-reiimagine","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/beyonce-e-levis-lancam-novo-capitulo-da-campanha-reiimagine\/","title":{"rendered":"Beyonc\u00e9 e Levi\u2019s\u00ae lan\u00e7am novo cap\u00edtulo da campanha &#8220;REIIMAGINE&#8221;"},"content":{"rendered":"\n<p>Beyonc\u00e9 e Levi\u2019s\u00ae se unem novamente para apresentar &#8220;Pool Hall&#8221;, o segundo cap\u00edtulo da campanha &#8220;REIIMAGINE&#8221;, que resgata e reinventa momentos ic\u00f4nicos da marca. A nova campanha revisita o comercial de 1991 da Levi\u2019s\u00ae, trazendo a artista em uma eletrizante partida de sinuca contra um advers\u00e1rio experiente, interpretado por Timothy Olyphant. A campanha, dirigida por Melina Matsoukas, refor\u00e7a a atemporalidade do jeans e sua conex\u00e3o com a individualidade.<\/p>\n\n\n\n<p>Na produ\u00e7\u00e3o, Beyonc\u00e9 veste um look all jeans, destacando a versatilidade das pe\u00e7as. Nas cenas tamb\u00e9m vemos pe\u00e7as como o Ribcage Wide Leg, o Braided Vest e o Spade Trench, todas com customiza\u00e7\u00f5es exclusivas.<\/p>\n\n\n\n<p>\u201cN\u00e3o h\u00e1 outra pe\u00e7a de guarda-roupa que evoque mais conforto, eleg\u00e2ncia moderna, nostalgia e seja um verdadeiro traje cl\u00e1ssico amaricano do jeito que o jeans. Quando penso em todas essas coisas, penso na Levi\u2019s\u201d, comentou Beyonc\u00e9 no press release.<\/p>\n\n\n\n<p>Confira a campanha:\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-attachment-id=\"236437\" data-permalink=\"https:\/\/agrund.com\/index.php\/beyonce-e-levis-lancam-novo-capitulo-da-campanha-reiimagine\/2-2265\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/2.jpg?fit=600%2C541&amp;ssl=1\" data-orig-size=\"600,541\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/2.jpg?fit=300%2C271&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/2.jpg?fit=600%2C541&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"541\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/2.jpg?resize=600%2C541&#038;ssl=1\" alt=\"\" class=\"wp-image-236437\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/2.jpg?resize=300%2C271&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Beyonc\u00e9 e Levi\u2019s\u00ae lan\u00e7am novo cap\u00edtulo da campanha &#8220;REIIMAGINE&#8221;<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-attachment-id=\"236438\" data-permalink=\"https:\/\/agrund.com\/index.php\/beyonce-e-levis-lancam-novo-capitulo-da-campanha-reiimagine\/1-1-32\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/1-1.jpg?fit=600%2C280&amp;ssl=1\" data-orig-size=\"600,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/1-1.jpg?fit=300%2C140&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/1-1.jpg?fit=600%2C280&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"280\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/1-1.jpg?resize=600%2C280&#038;ssl=1\" alt=\"\" class=\"wp-image-236438\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/1-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/1-1.jpg?resize=300%2C140&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Beyonc\u00e9 e Levi\u2019s\u00ae lan\u00e7am novo cap\u00edtulo da campanha &#8220;REIIMAGINE&#8221;<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-attachment-id=\"236439\" data-permalink=\"https:\/\/agrund.com\/index.php\/beyonce-e-levis-lancam-novo-capitulo-da-campanha-reiimagine\/3-2076\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/3.jpg?fit=600%2C541&amp;ssl=1\" data-orig-size=\"600,541\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/3.jpg?fit=300%2C271&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/3.jpg?fit=600%2C541&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"541\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/3.jpg?resize=600%2C541&#038;ssl=1\" alt=\"\" class=\"wp-image-236439\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/3.jpg?resize=300%2C271&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Beyonc\u00e9 e Levi\u2019s\u00ae lan\u00e7am novo cap\u00edtulo da campanha &#8220;REIIMAGINE&#8221;<\/figcaption><\/figure><\/div>\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/y2o2FuqMtxI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Fotos e v\u00eddeo: Reprodu\u00e7\u00e3o\/ Levi\u2019s\u00ae. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyonc\u00e9 e Levi\u2019s\u00ae se unem novamente para apresentar &#8220;Pool Hall&#8221;, o segundo cap\u00edtulo da campanha &#8220;REIIMAGINE&#8221;, que resgata e reinventa momentos ic\u00f4nicos da marca. A nova campanha revisita o comercial de 1991 da Levi\u2019s\u00ae, trazendo a artista em uma eletrizante partida de sinuca contra um advers\u00e1rio experiente, interpretado por Timothy Olyphant. A campanha, dirigida por [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":236436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[395,375,383,2447,423,347,3833,608,67,525,424,862],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2025\/02\/s-19.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-Zvt","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/236435"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=236435"}],"version-history":[{"count":1,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/236435\/revisions"}],"predecessor-version":[{"id":236440,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/236435\/revisions\/236440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/236436"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=236435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=236435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=236435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}