{"id":216286,"date":"2020-11-17T13:00:49","date_gmt":"2020-11-17T16:00:49","guid":{"rendered":"https:\/\/agrund.com\/?p=216286"},"modified":"2020-11-17T11:30:03","modified_gmt":"2020-11-17T14:30:03","slug":"oriba-lanca-o-jeans-mais-sustentavel-do-brasil","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/oriba-lanca-o-jeans-mais-sustentavel-do-brasil\/","title":{"rendered":"Oriba lan\u00e7a o jeans mais sustent\u00e1vel do Brasil"},"content":{"rendered":"\n<p>A produ\u00e7\u00e3o do jeans \u00e9 considerada uma grande inimiga do meio ambiente, devido ao grande impacto que provoca no planeta, e foi exatamente por isso que a Oriba passou muito tempo sem possuir uma pe\u00e7a nesse tecido.\u00a0<\/p>\n\n\n\n<p>Ap\u00f3s muitas pesquisas, a marca acaba de apresentar ao mercado um jeans reinventado, sem qualquer preju\u00edzo \u00e0 natureza. Sim, \u00e9 verdade!\u00a0<\/p>\n\n\n\n<p>O Beta Jeans chega revolucionando o mercado ao contar com automa\u00e7\u00e3o para reduzir significativamente a quantidade de \u00e1gua usada numa produ\u00e7\u00e3o tradicional de tecido, zerando tamb\u00e9m o desperd\u00edcio. Al\u00e9m disso, a marca utiliza grande parte da \u00e1gua origin\u00e1ria da chuva e todos os produtos seguem crit\u00e9rios internacionais ZDHC (Zero Discharge of Hazardous Chemicals), que bane subst\u00e2ncias t\u00f3xicas ao meio ambiente, aos trabalhadores e aos consumidores.\u00a0<\/p>\n\n\n\n<p>Ao final da produ\u00e7\u00e3o, cerca de 98% da \u00e1gua passa por um tratamento feito com processos org\u00e2nicos biol\u00f3gicos que garantem a devolu\u00e7\u00e3o da mesma ao meio ambiente e, ainda, uma melhoria de sua qualidade. Os 2% restantes, viram vapor no processo.<\/p>\n\n\n\n<p>Quer mais? 100% da energia utilizada na lavanderia vem de fontes alternativas renov\u00e1veis, como oz\u00f4nio, jatos de areia e laser. O processo de engomar e amaciar o tecido \u00e9 realizado com f\u00e9cula de mandioca e extrato de cupua\u00e7u.<\/p>\n\n\n\n<p>Adoramos saber da novidade, e voc\u00ea?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"216291\" data-permalink=\"https:\/\/agrund.com\/index.php\/oriba-lanca-o-jeans-mais-sustentavel-do-brasil\/agrund-oriba-calca-beta-jeans-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-5.jpg?fit=600%2C750&amp;ssl=1\" data-orig-size=\"600,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-Oriba-calca-Beta-Jeans-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-5.jpg?fit=240%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-5.jpg?fit=600%2C750&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"750\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-5.jpg?resize=600%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-216291\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-5.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-5.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Oriba lan\u00e7a o jeans mais sustent\u00e1vel do Brasil  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"216290\" data-permalink=\"https:\/\/agrund.com\/index.php\/oriba-lanca-o-jeans-mais-sustentavel-do-brasil\/agrund-oriba-calca-beta-jeans-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-2.jpg?fit=600%2C750&amp;ssl=1\" data-orig-size=\"600,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-Oriba-calca-Beta-Jeans-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-2.jpg?fit=240%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-2.jpg?fit=600%2C750&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"750\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-2.jpg?resize=600%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-216290\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-2.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Oriba lan\u00e7a o jeans mais sustent\u00e1vel do Brasil  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"216287\" data-permalink=\"https:\/\/agrund.com\/index.php\/oriba-lanca-o-jeans-mais-sustentavel-do-brasil\/agrund-oriba-calca-beta-jeans-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-1.jpg?fit=600%2C750&amp;ssl=1\" data-orig-size=\"600,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-Oriba-calca-Beta-Jeans-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-1.jpg?fit=240%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-1.jpg?fit=600%2C750&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"750\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-1.jpg?resize=600%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-216287\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-1.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Oriba lan\u00e7a o jeans mais sustent\u00e1vel do Brasil  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"216288\" data-permalink=\"https:\/\/agrund.com\/index.php\/oriba-lanca-o-jeans-mais-sustentavel-do-brasil\/agrund-oriba-calca-beta-jeans-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-3.jpg?fit=600%2C750&amp;ssl=1\" data-orig-size=\"600,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-Oriba-calca-Beta-Jeans-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-3.jpg?fit=240%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-3.jpg?fit=600%2C750&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"750\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-3.jpg?resize=600%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-216288\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-3.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Oriba lan\u00e7a o jeans mais sustent\u00e1vel do Brasil  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"216289\" data-permalink=\"https:\/\/agrund.com\/index.php\/oriba-lanca-o-jeans-mais-sustentavel-do-brasil\/agrund-oriba-calca-beta-jeans-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-4.jpg?fit=600%2C750&amp;ssl=1\" data-orig-size=\"600,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-Oriba-calca-Beta-Jeans-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-4.jpg?fit=240%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-4.jpg?fit=600%2C750&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"750\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-4.jpg?resize=600%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-216289\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-4.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/agrund-Oriba-calca-Beta-Jeans-4.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Oriba lan\u00e7a o jeans mais sustent\u00e1vel do Brasil  <\/figcaption><\/figure><\/div>\n\n\n\n<p>Fotos: Divulga\u00e7\u00e3o\/ Henrique Resende. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A produ\u00e7\u00e3o do jeans \u00e9 considerada uma grande inimiga do meio ambiente, devido ao grande impacto que provoca no planeta, e foi exatamente por isso que a Oriba passou muito tempo sem possuir uma pe\u00e7a nesse tecido.\u00a0 Ap\u00f3s muitas pesquisas, a marca acaba de apresentar ao mercado um jeans reinventado, sem qualquer preju\u00edzo \u00e0 natureza. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":216292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[395,375,423,2380,376,729,298,382,67,148,2453,424,653,862],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/11\/s-62.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-Ugu","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/216286"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=216286"}],"version-history":[{"count":1,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/216286\/revisions"}],"predecessor-version":[{"id":216293,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/216286\/revisions\/216293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/216292"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=216286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=216286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=216286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}