{"id":215266,"date":"2020-10-14T12:00:47","date_gmt":"2020-10-14T15:00:47","guid":{"rendered":"https:\/\/agrund.com\/?p=215266"},"modified":"2020-10-14T12:08:04","modified_gmt":"2020-10-14T15:08:04","slug":"hm-lanca-nova-iniciativa-sustentavel","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/hm-lanca-nova-iniciativa-sustentavel\/","title":{"rendered":"H&amp;M lan\u00e7a nova iniciativa sustent\u00e1vel"},"content":{"rendered":"\n<p>Nos \u00faltimos anos, a H&amp;M est\u00e1 em uma constante busca por novas tecnologias e regulamenta\u00e7\u00f5es, com o intuito de reduzir seu impacto ambiental. Agora, a fast-fashion sueca anunciou o lan\u00e7amento de um novo sistema de reciclagem de roupas chamado &#8220;Loop&#8221;.\u00a0<\/p>\n\n\n\n<p>Localizada na loja da H&amp;M em Estocolmo, a m\u00e1quina transforma roupas velhas em novas, usando o m\u00e9todo mais ecol\u00f3gico poss\u00edvel. Primeiro, ela limpa e tritura os peda\u00e7os em fibras de base antes de transform\u00e1-los em novos fios. Quando necess\u00e1rio, \u00e9 nesse momento que s\u00e3o adicionados materiais de fontes sustent\u00e1veis para aumentar o fio.\u00a0<\/p>\n\n\n\n<p>Sem usar \u00e1gua ou produtos qu\u00edmicos, o processo de reciclagem da &#8220;Loop&#8221; tem um impacto ambiental menor do que a produ\u00e7\u00e3o de roupas convencional. D\u00e1 para acreditar?\u00a0<\/p>\n\n\n\n<p>Quem for \u00e0 Estocolmo poder\u00e1 conferir a m\u00e1quina &#8220;Loop&#8221; na loja da H&amp;M, j\u00e1 que ela est\u00e1 dispon\u00edvel para uso p\u00fablico com o intuito de mostrar aos clientes o processo de reciclagem.\u00a0<\/p>\n\n\n\n<p>O m\u00e9todo custa US$11 para membros H&amp;M Loyalty e US$17 para n\u00e3o-membros, sendo que todo o valor \u00e9 direcionado para a pesquisa de materiais.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"215267\" data-permalink=\"https:\/\/agrund.com\/index.php\/hm-lanca-nova-iniciativa-sustentavel\/agrund-hm-sustentabilidade-loop-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-1.jpg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-hm-sustentabilidade-loop-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-1.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-1.jpg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-1.jpg?resize=600%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-215267\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-1.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>H&amp;M lan\u00e7a nova iniciativa sustent\u00e1vel  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"215268\" data-permalink=\"https:\/\/agrund.com\/index.php\/hm-lanca-nova-iniciativa-sustentavel\/agrund-hm-sustentabilidade-loop-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-2.jpg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-hm-sustentabilidade-loop-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-2.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-2.jpg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-2.jpg?resize=600%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-215268\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-2.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>H&amp;M lan\u00e7a nova iniciativa sustent\u00e1vel  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"215269\" data-permalink=\"https:\/\/agrund.com\/index.php\/hm-lanca-nova-iniciativa-sustentavel\/agrund-hm-sustentabilidade-loop-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-3.jpg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-hm-sustentabilidade-loop-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-3.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-3.jpg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-3.jpg?resize=600%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-215269\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-3.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>H&amp;M lan\u00e7a nova iniciativa sustent\u00e1vel  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"215270\" data-permalink=\"https:\/\/agrund.com\/index.php\/hm-lanca-nova-iniciativa-sustentavel\/agrund-hm-sustentabilidade-loop-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-4.jpg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-hm-sustentabilidade-loop-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-4.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-4.jpg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-4.jpg?resize=600%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-215270\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-4.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-4.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>H&amp;M lan\u00e7a nova iniciativa sustent\u00e1vel  <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"215271\" data-permalink=\"https:\/\/agrund.com\/index.php\/hm-lanca-nova-iniciativa-sustentavel\/agrund-hm-sustentabilidade-loop-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-5.jpg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-hm-sustentabilidade-loop-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-5.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-5.jpg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-5.jpg?resize=600%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-215271\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-5.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-hm-sustentabilidade-loop-5.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>H&amp;M lan\u00e7a nova iniciativa sustent\u00e1vel  <\/figcaption><\/figure><\/div>\n\n\n\n<p>Fotos: Reprodu\u00e7\u00e3o\/ H&amp;M. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos \u00faltimos anos, a H&amp;M est\u00e1 em uma constante busca por novas tecnologias e regulamenta\u00e7\u00f5es, com o intuito de reduzir seu impacto ambiental. Agora, a fast-fashion sueca anunciou o lan\u00e7amento de um novo sistema de reciclagem de roupas chamado &#8220;Loop&#8221;.\u00a0 Localizada na loja da H&amp;M em Estocolmo, a m\u00e1quina transforma roupas velhas em novas, usando [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":215272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[395,375,423,347,783,917,67,525,148,2097,2282,2283,424,653,1270,862],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/s-35.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-U02","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/215266"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=215266"}],"version-history":[{"count":1,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/215266\/revisions"}],"predecessor-version":[{"id":215273,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/215266\/revisions\/215273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/215272"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=215266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=215266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=215266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}