{"id":215186,"date":"2020-10-09T13:00:01","date_gmt":"2020-10-09T16:00:01","guid":{"rendered":"https:\/\/agrund.com\/?p=215186"},"modified":"2020-10-09T14:15:49","modified_gmt":"2020-10-09T17:15:49","slug":"adidas-kering-e-stella-mccartney-investem-em-couro-a-base-de-cogumelo","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/adidas-kering-e-stella-mccartney-investem-em-couro-a-base-de-cogumelo\/","title":{"rendered":"Adidas, Kering e Stella McCartney investem em couro \u00e0 base de cogumelo"},"content":{"rendered":"\n<p>Um grupo formado por grandes marcas, incluindo Adidas, Stella McCartney, Lululemon e o conglomerado Kering, est\u00e1 investindo em um novo material experimental.\u00a0<\/p>\n\n\n\n<p>Chamado Mylo, o tecido est\u00e1 sendo produzido pela Bolt Threads para ser um substituto do couro, e \u00e9 feito usando a estrutura de mic\u00e9lio subterr\u00e2neo dos cogumelos.<\/p>\n\n\n\n<p>As informa\u00e7\u00f5es divulgadas revelam que o Mylo possui a mesma apar\u00eancia e toque do couro, podendo ser produzido em qualquer cor ou acabamento, mas sua produ\u00e7\u00e3o utiliza menos \u00e1gua, gases de efeito estufa e recursos.\u00a0<\/p>\n\n\n\n<p>\u201cEncontrar materiais e tecidos alternativos e inovadores pode reduzir drasticamente o impacto ambiental de nossa ind\u00fastria a longo prazo\u201d, declarou o presidente e CEO \u00a0da Kering, Fran\u00e7ois-Henri Pinault, e Stella McCartney acrescentou \u201cMuitas pessoas associam couro com luxo, mas desde o in\u00edcio eu sempre quis abordar as coisas de uma maneira diferente, porque matar animais por uma quest\u00e3o de moda simplesmente n\u00e3o \u00e9 aceit\u00e1vel\u201d.<\/p>\n\n\n\n<p>Vamos aguardar o novo material chegar ao mercado.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"215187\" data-permalink=\"https:\/\/agrund.com\/index.php\/adidas-kering-e-stella-mccartney-investem-em-couro-a-base-de-cogumelo\/agrund-couro-cogumelos-adidas-stella-mccatney-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-couro-cogumelos-adidas-stella-mccatney-1.jpg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-couro-cogumelos-adidas-stella-mccatney-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-couro-cogumelos-adidas-stella-mccatney-1.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-couro-cogumelos-adidas-stella-mccatney-1.jpg?fit=600%2C400&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-couro-cogumelos-adidas-stella-mccatney-1.jpg?resize=600%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-215187\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-couro-cogumelos-adidas-stella-mccatney-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/agrund-couro-cogumelos-adidas-stella-mccatney-1.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Adidas, Kering e Stella McCartney investem em couro \u00e0 base de cogumelo <\/figcaption><\/figure><\/div>\n\n\n\n<p>Foto: Reprodu\u00e7\u00e3o. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um grupo formado por grandes marcas, incluindo Adidas, Stella McCartney, Lululemon e o conglomerado Kering, est\u00e1 investindo em um novo material experimental.\u00a0 Chamado Mylo, o tecido est\u00e1 sendo produzido pela Bolt Threads para ser um substituto do couro, e \u00e9 feito usando a estrutura de mic\u00e9lio subterr\u00e2neo dos cogumelos. As informa\u00e7\u00f5es divulgadas revelam que o [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":215188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[1088,395,375,786,2361,423,347,917,67,525,148,2282,2283,265,424,653,862],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/10\/s-26.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-TYK","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/215186"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=215186"}],"version-history":[{"count":1,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/215186\/revisions"}],"predecessor-version":[{"id":215189,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/215186\/revisions\/215189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/215188"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=215186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=215186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=215186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}