{"id":214164,"date":"2020-08-20T17:00:16","date_gmt":"2020-08-20T20:00:16","guid":{"rendered":"https:\/\/agrund.com\/?p=214164"},"modified":"2020-08-20T17:56:51","modified_gmt":"2020-08-20T20:56:51","slug":"melissa-lanca-campanha-feita-a-distancia","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/melissa-lanca-campanha-feita-a-distancia\/","title":{"rendered":"Melissa lan\u00e7a campanha feita \u00e0 dist\u00e2ncia"},"content":{"rendered":"\n<p>Em meio \u00e0 pandemia do coronav\u00edrus, a Melissa buscou novas formas de apresentar a nova fase da sua cole\u00e7\u00e3o Dreamers.\u00a0<\/p>\n\n\n\n<p>Com dire\u00e7\u00e3o criativa de Olivia Merchior, parte das fotos foi assinada e produzida remotamente pelo Coletivo Pretas, com um celular. Enquanto isso, a outra parte dos cliques foi produzida pela fot\u00f3grafa Bruna Castanheira,\u00a0que estava em isolamento social no interior de S\u00e3o Paulo junto de um grupo de amigos. E, por fim, quem finalizou toda a campanha adicionando anima\u00e7\u00f5es florais em 3D foi o designer Gabriel Massan.<br>Inspirada pela reinven\u00e7\u00e3o de c\u00f3digos e buscando trazer cor, leveza e liberdade, a nova cole\u00e7\u00e3o &#8216;Dreams&#8217; conta com a Melissa Croco Platform, Melissa Coturno, Melissa Wide, Mini Melissa Chelsea Boot e Mini Melissa Papete Rider.<\/p>\n\n\n\n<p>Para quem n\u00e3o conhece, o Coletivo de Pretas \u00e9 um projeto idealizado pela stylist Carol Santos, que visa criar uma imagem autoral e ampliar as possibilidades para os negros no mercado de moda.<\/p>\n\n\n\n<p>Gostou? Os novos produtos j\u00e1 est\u00e3o \u00e0 venda e os Clubes Melissa e Mini Melissa de todo Brasil est\u00e3o com uma a\u00e7\u00e3o especial, na qual\u00a0um guarda-chuva exclusivo pode ser adquirido por R$15,90 nas compras acima de R$199,80. Confira alguns cliques da campanha:\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"214165\" data-permalink=\"https:\/\/agrund.com\/index.php\/melissa-lanca-campanha-feita-a-distancia\/agrund-melissa-campanha-distancia-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-3.jpg?fit=600%2C900&amp;ssl=1\" data-orig-size=\"600,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;7.1&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark IV&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1593943216&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;25&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-melissa-campanha-distancia-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-3.jpg?fit=200%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-3.jpg?fit=600%2C900&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"900\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-3.jpg?resize=600%2C900&#038;ssl=1\" alt=\"\" class=\"wp-image-214165\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-3.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Melissa lan\u00e7a campanha feita \u00e0 dist\u00e2ncia <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"214166\" data-permalink=\"https:\/\/agrund.com\/index.php\/melissa-lanca-campanha-feita-a-distancia\/agrund-melissa-campanha-distancia-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-1.jpg?fit=600%2C600&amp;ssl=1\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-melissa-campanha-distancia-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-1.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-1.jpg?fit=600%2C600&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-1.jpg?resize=600%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-214166\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-1.jpg?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>Melissa lan\u00e7a campanha feita \u00e0 dist\u00e2ncia <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"214167\" data-permalink=\"https:\/\/agrund.com\/index.php\/melissa-lanca-campanha-feita-a-distancia\/agrund-melissa-campanha-distancia-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-2.jpg?fit=600%2C1114&amp;ssl=1\" data-orig-size=\"600,1114\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"agrund-melissa-campanha-distancia-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-2.jpg?fit=162%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-2.jpg?fit=552%2C1024&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"1114\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-2.jpg?fit=552%2C1024&amp;ssl=1\" alt=\"\" class=\"wp-image-214167\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-2.jpg?resize=162%2C300&amp;ssl=1 162w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/agrund-melissa-campanha-distancia-2.jpg?resize=552%2C1024&amp;ssl=1 552w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption>Melissa lan\u00e7a campanha feita \u00e0 dist\u00e2ncia <\/figcaption><\/figure><\/div>\n\n\n\n<p>Fotos: Divulga\u00e7\u00e3o. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em meio \u00e0 pandemia do coronav\u00edrus, a Melissa buscou novas formas de apresentar a nova fase da sua cole\u00e7\u00e3o Dreamers.\u00a0 Com dire\u00e7\u00e3o criativa de Olivia Merchior, parte das fotos foi assinada e produzida remotamente pelo Coletivo Pretas, com um celular. Enquanto isso, a outra parte dos cliques foi produzida pela fot\u00f3grafa Bruna Castanheira,\u00a0que estava em [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":214168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/08\/s-78.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-TIg","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/214164"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=214164"}],"version-history":[{"count":1,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/214164\/revisions"}],"predecessor-version":[{"id":214169,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/214164\/revisions\/214169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/214168"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=214164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=214164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=214164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}