{"id":212196,"date":"2020-06-12T18:30:50","date_gmt":"2020-06-12T21:30:50","guid":{"rendered":"https:\/\/agrund.com\/?p=212196"},"modified":"2020-06-12T16:01:14","modified_gmt":"2020-06-12T19:01:14","slug":"a-moda-utilitaria-e-a-pandemia","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/a-moda-utilitaria-e-a-pandemia\/","title":{"rendered":"A moda utilit\u00e1ria e a pandemia"},"content":{"rendered":"\n<p>Por Arlindo Grund<\/p>\n\n\n\n<p>No cen\u00e1rio atual da moda, muito se discute sobre ter ou n\u00e3o tend\u00eancias, sobre quais as propostas que nortear\u00e3o um futuro bem pr\u00f3ximo. Antes mesmo de qualquer projeto burocr\u00e1tico, as mudan\u00e7as j\u00e1 est\u00e3o acontecendo a passos largos. Marcas e estilistas vem buscando novos caminhos e novas alternativas para expor seus produtos e suas cria\u00e7\u00f5es. Ao mesmo tempo, j\u00e1 existe no mercado um movimento que se volta para aquela \u00e2nsia consumista exagerada, e tamb\u00e9m h\u00e1 uma demanda de v\u00e1rias cole\u00e7\u00f5es ao longo de um ano.<\/p>\n\n\n\n<p>Aqui no Brasil as mudan\u00e7as j\u00e1 come\u00e7aram. Algumas marcas j\u00e1 n\u00e3o usavam o calend\u00e1rio oficial para apresentar suas cole\u00e7\u00f5es. A \u00c0 La Gar\u00e7onne, de Fabio Souza e Alexandre Herchcovitch, decidiu j\u00e1 h\u00e1 algum tempo criar somente duas cole\u00e7\u00f5es por ano e mostrar suas propostas de roupas fora do circuito. Nesse sentido, muitas marcas j\u00e1 come\u00e7aram a questionar o tal do lan\u00e7amento imediato e das subdivis\u00f5es de temporada. Quantas tend\u00eancias ser\u00e3o lan\u00e7adas por ano?<\/p>\n\n\n\n<p>Como na maioria dos segmentos, as respostas ainda n\u00e3o apareceram. Mas observando a abertura gradual do com\u00e9rcio no mundo, v\u00ea-se que o consumo continua forte. Nesse sentido, uma grande inquieta\u00e7\u00e3o vem se destacando na moda, e a influ\u00eancia de pe\u00e7as utilit\u00e1rias cresce. Principalmente cintos e pochetes. Os diversos compartimentos e espa\u00e7os criados por essas pe\u00e7as e que est\u00e3o pr\u00f3ximas ao nosso corpo trazem seguran\u00e7a e praticidade. Tem bolso para todos os itens, do celular \u00e0s m\u00e1scaras.<\/p>\n\n\n\n<p>Essa inspira\u00e7\u00e3o vem de uma tend\u00eancia que come\u00e7a a aparecer na moda. A inspira\u00e7\u00e3o nas profiss\u00f5es artesanais. O feito \u00e0 m\u00e3o vai inspirar muitas pe\u00e7as. Al\u00e9m da influ\u00eancia dos acess\u00f3rios, uniformes e roupas utilit\u00e1rias se destacam em v\u00e1rias cole\u00e7\u00f5es e se misturam a outras mais cl\u00e1ssicas, mostrando um novo estilo pr\u00e1tico no vestir. Macac\u00f5es de eletricistas, cintos de jardinagem, luvas protetoras, jaleco com bolsos \u00fateis, tudo isso j\u00e1 come\u00e7a a ganhar for\u00e7a nos dias de hoje.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"212198\" data-permalink=\"https:\/\/agrund.com\/index.php\/a-moda-utilitaria-e-a-pandemia\/street-style-january-14-milan-mens-fashion-week-autumn-winter-2019-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-3.jpg?fit=600%2C733&amp;ssl=1\" data-orig-size=\"600,733\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;Getty Images&quot;,&quot;camera&quot;:&quot;Canon EOS-1D X Mark II&quot;,&quot;caption&quot;:&quot;MILAN, ITALY - JANUARY 14: Leonie Hanne is seen wearing Fendi belt bag, olive blazer jacket, denim jeans, silver boots, sunglasses outside Fendi during Milan Menswear Fashion Week Autumn\\\/Winter 2019\\\/20 on January 14, 2019 in Milan, Italy. (Photo by Christian Vierig\\\/Getty Images)&quot;,&quot;created_timestamp&quot;:&quot;1547424000&quot;,&quot;copyright&quot;:&quot;2019 Christian Vierig&quot;,&quot;focal_length&quot;:&quot;85&quot;,&quot;iso&quot;:&quot;640&quot;,&quot;shutter_speed&quot;:&quot;0.0008&quot;,&quot;title&quot;:&quot;Street Style: January 14 - Milan Men&#039;s Fashion Week Autumn\\\/Winter 2019\\\/20&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Street Style: January 14 &#8211; Milan Men&#8217;s Fashion Week Autumn\/Winter 2019\/20\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;MILAN, ITALY &#8211; JANUARY 14: Leonie Hanne is seen wearing Fendi belt bag, olive blazer jacket, denim jeans, silver boots, sunglasses outside Fendi during Milan Menswear Fashion Week Autumn\/Winter 2019\/20 on January 14, 2019 in Milan, Italy. (Photo by Christian Vierig\/Getty Images)&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-3.jpg?fit=246%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-3.jpg?fit=600%2C733&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"733\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-3.jpg?resize=600%2C733&#038;ssl=1\" alt=\"\" class=\"wp-image-212198\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-3.jpg?resize=246%2C300&amp;ssl=1 246w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>A moda utilit\u00e1ria e a pandemia<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"212199\" data-permalink=\"https:\/\/agrund.com\/index.php\/a-moda-utilitaria-e-a-pandemia\/util-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-1.jpg?fit=600%2C750&amp;ssl=1\" data-orig-size=\"600,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1591464270&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Util-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-1.jpg?fit=240%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-1.jpg?fit=600%2C750&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"750\" src=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-1.jpg?resize=600%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-212199\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/Util-1.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><figcaption>A moda utilit\u00e1ria e a pandemia<\/figcaption><\/figure><\/div>\n\n\n\n<p>Fotos: Reprodu\u00e7\u00e3o\/ Pinterest. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Arlindo Grund No cen\u00e1rio atual da moda, muito se discute sobre ter ou n\u00e3o tend\u00eancias, sobre quais as propostas que nortear\u00e3o um futuro bem pr\u00f3ximo. Antes mesmo de qualquer projeto burocr\u00e1tico, as mudan\u00e7as j\u00e1 est\u00e3o acontecendo a passos largos. Marcas e estilistas vem buscando novos caminhos e novas alternativas para expor seus produtos e [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":212197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[395,375,1473,423,347,1894,438,377,524,917,67,525,148,1921,1920,1594,424,862],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2020\/06\/s-50.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-Tcw","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/212196"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=212196"}],"version-history":[{"count":1,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/212196\/revisions"}],"predecessor-version":[{"id":212200,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/212196\/revisions\/212200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/212197"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=212196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=212196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=212196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}