{"id":191691,"date":"2019-01-18T13:00:11","date_gmt":"2019-01-18T15:00:11","guid":{"rendered":"https:\/\/www.agrund.com\/?p=191691"},"modified":"2019-01-18T10:56:05","modified_gmt":"2019-01-18T12:56:05","slug":"balmain-lanca-aplicativo-de-celular","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/balmain-lanca-aplicativo-de-celular\/","title":{"rendered":"Balmain lan\u00e7a aplicativo de celular"},"content":{"rendered":"<p>Depois de anunciar as mudan\u00e7as de logo e monograma (<a href=\"https:\/\/www.agrund.com\/o-novo-logo-da-balmain\/\">AQUI<\/a>) e a volta a alta-costura (<a href=\"https:\/\/www.agrund.com\/balmain-volta-a-semana-de-alta-costura\/\">AQUI<\/a>), agora a Balmain acaba de lan\u00e7ar um aplicativo de celular.<\/p>\n<p>Nele, as pessoas ter\u00e3o acesso a informa\u00e7\u00f5es exclusivas da marca, como os bastidores das cria\u00e7\u00f5es, al\u00e9m de conte\u00fados bem diferentes de realidade aumentada, que as pessoas podem acessar quando escanearam os p\u00f4steres que foram espalhados pela cidade de Paris.<\/p>\n<p>Outra coisa bacana \u00e9 que o desfile da grife na Semana de Moda Masculina de Paris, que acontecer\u00e1 no s\u00e1bado (23), ser\u00e1 transmitidos ao vivo no app.<\/p>\n<p>\u201cN\u00f3s sempre dissemos que a Balmain definiria uma nova estrat\u00e9gia de comunica\u00e7\u00e3o baseada na inclus\u00e3o, autenticidade e entretenimento, mas tamb\u00e9m com um grande suporte tecnol\u00f3gico\u201d, declarou o chefe executivo da marca, Massimo Piombini.<\/p>\n<p>Nossa equipe amou a novidade!<\/p>\n<div id=\"attachment_191692\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-191692\" data-attachment-id=\"191692\" data-permalink=\"https:\/\/agrund.com\/index.php\/balmain-lanca-aplicativo-de-celular\/balmain-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2019\/01\/balmain.jpg?fit=600%2C387&amp;ssl=1\" data-orig-size=\"600,387\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Balmain lan\u00e7a aplicativo de celular\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Balmain lan\u00e7a aplicativo de celular&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2019\/01\/balmain.jpg?fit=300%2C194&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2019\/01\/balmain.jpg?fit=600%2C387&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-191692\" src=\"https:\/\/i0.wp.com\/www.agrund.com\/wp-content\/uploads\/sites\/6\/2019\/01\/balmain.jpg?resize=600%2C387&#038;ssl=1\" alt=\"\" width=\"600\" height=\"387\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2019\/01\/balmain.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2019\/01\/balmain.jpg?resize=300%2C194&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-191692\" class=\"wp-caption-text\">Balmain lan\u00e7a aplicativo de celular<\/p><\/div>\n<p>Foto: Reprodu\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de anunciar as mudan\u00e7as de logo e monograma (AQUI) e a volta a alta-costura (AQUI), agora a Balmain acaba de lan\u00e7ar um aplicativo de celular. Nele, as pessoas ter\u00e3o acesso a informa\u00e7\u00f5es exclusivas da marca, como os bastidores das cria\u00e7\u00f5es, al\u00e9m de conte\u00fados bem diferentes de realidade aumentada, que as pessoas podem acessar quando [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":191693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2019\/01\/sb.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-NRN","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/191691"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=191691"}],"version-history":[{"count":1,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/191691\/revisions"}],"predecessor-version":[{"id":191694,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/191691\/revisions\/191694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/191693"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=191691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=191691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=191691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}