{"id":181756,"date":"2018-04-26T17:30:38","date_gmt":"2018-04-26T20:30:38","guid":{"rendered":"http:\/\/www.agrund.com\/?p=181756"},"modified":"2018-04-26T17:26:59","modified_gmt":"2018-04-26T20:26:59","slug":"sp-fashion-week-n45-o-mercado-de-moda-na-era-digital","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/sp-fashion-week-n45-o-mercado-de-moda-na-era-digital\/","title":{"rendered":"SP Fashion Week N45 :: O mercado de moda na &#8216;Era digital&#8217;"},"content":{"rendered":"<p>Por Marina Cassiolato<\/p>\n<p>O Agrund.com entrevistou a curitibana Amanda Cassou, dona do Gallerist &#8211; um dos mais renomados e-commerces de moda do Pa\u00eds &#8211; nos corredores da SPFW para falar sobre o mercado de moda na &#8220;Era digital&#8221;.<\/p>\n<p>De acordo com Amanda, n\u00e3o existe mais uma marca que venda somente online e offline. &#8220;Para estar posicionada ela precisar trabalhar o online e o offline de formas diferentes e complementares&#8221;, afirma.<\/p>\n<p>Por exemplo, no Gallerist elas possuem duas lojas f\u00edsicas e aloja digital, sendo que todo estoque da loja f\u00edsica est\u00e1 dispon\u00edvel na digital. Al\u00e9m disso, para ela, a divulga\u00e7\u00e3o da parte digital ajuda muito nas vendas da loja f\u00edsica.<\/p>\n<p>&#8220;As pessoas est\u00e3o muito mais ligadas em comunica\u00e7\u00e3o digital, mas ainda continuam querendo ter experi\u00eancias f\u00edsicas, \u00e9 muito importante a marca combinar os dois tipos&#8221;, afirma.<\/p>\n<div id=\"attachment_181758\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-181758\" data-attachment-id=\"181758\" data-permalink=\"https:\/\/agrund.com\/index.php\/sp-fashion-week-n45-o-mercado-de-moda-na-era-digital\/img_1057\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/IMG_1057.jpg?fit=600%2C900&amp;ssl=1\" data-orig-size=\"600,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 6D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1524668525&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;70&quot;,&quot;iso&quot;:&quot;1250&quot;,&quot;shutter_speed&quot;:&quot;0.004&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"SP Fashion Week N45 :: O mercado de moda na &#8216;Era digital&#8217;\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;SP Fashion Week N45 :: O mercado de moda na &#8216;Era digital&#8217;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/IMG_1057.jpg?fit=200%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/IMG_1057.jpg?fit=600%2C900&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-181758\" src=\"https:\/\/i0.wp.com\/www.agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/IMG_1057.jpg?resize=600%2C900\" alt=\"\" width=\"600\" height=\"900\" srcset=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/IMG_1057.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/IMG_1057.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-181758\" class=\"wp-caption-text\">SP Fashion Week N45 :: O mercado de moda na &#8216;Era digital&#8217;<\/p><\/div>\n<p>Fotos: Roberto Trumpauskas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Marina Cassiolato O Agrund.com entrevistou a curitibana Amanda Cassou, dona do Gallerist &#8211; um dos mais renomados e-commerces de moda do Pa\u00eds &#8211; nos corredores da SPFW para falar sobre o mercado de moda na &#8220;Era digital&#8221;. De acordo com Amanda, n\u00e3o existe mais uma marca que venda somente online e offline. &#8220;Para estar [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":181757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2,18],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/s-115.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-Lhy","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/181756"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=181756"}],"version-history":[{"count":0,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/181756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/181757"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=181756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=181756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=181756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}