{"id":181112,"date":"2018-04-20T16:00:26","date_gmt":"2018-04-20T19:00:26","guid":{"rendered":"http:\/\/www.agrund.com\/?p=181112"},"modified":"2018-04-20T15:27:37","modified_gmt":"2018-04-20T18:27:37","slug":"tres-collabs-em-uma-semana","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/tres-collabs-em-uma-semana\/","title":{"rendered":"Tr\u00eas collabs em uma semana"},"content":{"rendered":"<p>Por Let\u00edcia Santana<\/p>\n<p>Seja l\u00e1 qual for a ind\u00fastria, o co-branding \u00e9 a tend\u00eancia do momento. Na m\u00fasica, no entretenimento, na comunica\u00e7\u00e3o e na moda, unir for\u00e7as j\u00e1 n\u00e3o \u00e9 mais algo opcional. Parcerias entre marcas nunca foram t\u00e3o comuns e necess\u00e1rias para se manter relevante, fortalecer a imagem, atrair aten\u00e7\u00e3o e, claro, vender. Nessa \u00faltima semana, o mercado da moda foi surpreendido com tr\u00eas improv\u00e1veis colabora\u00e7\u00f5es, confira:<\/p>\n<div id=\"attachment_181113\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-181113\" data-attachment-id=\"181113\" data-permalink=\"https:\/\/agrund.com\/index.php\/tres-collabs-em-uma-semana\/collab-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-1-e1524248636108.jpg?fit=600%2C739&amp;ssl=1\" data-orig-size=\"600,739\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1524161590&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Tr\u00eas collabs em uma semana\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tr\u00eas collabs em uma semana&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-1-e1524248636108.jpg?fit=244%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-1-e1524248636108.jpg?fit=600%2C739&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-181113\" src=\"https:\/\/i0.wp.com\/www.agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-1-e1524248636108.jpg?resize=600%2C739\" alt=\"\" width=\"600\" height=\"739\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-181113\" class=\"wp-caption-text\">Tr\u00eas collabs em uma semana<\/p><\/div>\n<p>Collabs entre grifes e grandes redes de fast fashions j\u00e1 \u00e9 uma tend\u00eancia mundial h\u00e1 alguns anos. A vantagem \u00e9 grande, tanto para os consumidores, que tem a chance de comprar pe\u00e7as desejo, quanto para as marcas envolvidas, que atingem p\u00fablicos diferenciados. A mais nova uni\u00e3o \u00e9 entre a Moschino e a H&amp;M. O an\u00fancio foi feito no \u00faltimo s\u00e1bado (14\\04), durante a festa da marca italiana no Coachella, na qual Gigi Hadid marcou presen\u00e7a usando um dos looks que far\u00e3o parte da cole\u00e7\u00e3o. Com previs\u00e3o de lan\u00e7amento para o dia 8 de novembro, Jeremy Scott contou: \u201cO que eu posso prometer \u00e9 que ser\u00e1 bem colorida, bastante animada e, claro, que teremos desenhos animados. Como em todas as minhas cole\u00e7\u00f5es, o humor encontra a alta-costura e as ruas\u201d.<\/p>\n<div id=\"attachment_181114\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-181114\" data-attachment-id=\"181114\" data-permalink=\"https:\/\/agrund.com\/index.php\/tres-collabs-em-uma-semana\/collab-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-2-e1524248663316.jpg?fit=600%2C746&amp;ssl=1\" data-orig-size=\"600,746\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1524161629&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Tr\u00eas collabs em uma semana\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tr\u00eas collabs em uma semana&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-2-e1524248663316.jpg?fit=241%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-2-e1524248663316.jpg?fit=824%2C1024&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-181114\" src=\"https:\/\/i0.wp.com\/www.agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-2-e1524248663316.jpg?resize=600%2C746\" alt=\"\" width=\"600\" height=\"746\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-181114\" class=\"wp-caption-text\">Tr\u00eas collabs em uma semana<\/p><\/div>\n<p>A Supreme e a Lacoste, cada vez mais, vem buscando renovar as suas imagens. Nos \u00faltimos meses, j\u00e1 foram muitas as a\u00e7\u00f5es feitas por cada uma em busca de atingir o fresh contempor\u00e2neo, principalmente por parte da Lacoste, hoje sob dire\u00e7\u00e3o criativa do portugu\u00eas Felipe Oliveira Baptista. Depois de j\u00e1 terem feito uma parceria no ano passado, as duas marcas voltar\u00e3o a se encontrar nas araras para o Ver\u00e3o 2018 internacional. O cl\u00e1ssico jacar\u00e9 ir\u00e1 estampar pe\u00e7as de veludo, track pants de nylon e acess\u00f3rios com inspira\u00e7\u00e3o 1990\u2019s. A collab chegar\u00e1 nas lojas nesta sexta (20\/04).<\/p>\n<div id=\"attachment_181115\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-181115\" data-attachment-id=\"181115\" data-permalink=\"https:\/\/agrund.com\/index.php\/tres-collabs-em-uma-semana\/collab-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-3-e1524248682690.jpg?fit=600%2C906&amp;ssl=1\" data-orig-size=\"600,906\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1524161703&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Tr\u00eas collabs em uma semana\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tr\u00eas collabs em uma semana&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-3-e1524248682690.jpg?fit=199%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-3-e1524248682690.jpg?fit=678%2C1024&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-181115\" src=\"https:\/\/i0.wp.com\/www.agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/Collab-3-e1524248682690.jpg?resize=600%2C906\" alt=\"\" width=\"600\" height=\"906\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-181115\" class=\"wp-caption-text\">Tr\u00eas collabs em uma semana<\/p><\/div>\n<p>No cen\u00e1rio nacional, as grifes demoraram para se movimentar e fazer colabora\u00e7\u00f5es entre si, representando um enorme atraso. Mas, depois do tempo perdido, j\u00e1 existem algumas por a\u00ed, como a mais nova collab entre Isabela Capeto e Maxime Rio. As marcas cariocas uniram as suas expertises e criaram diferentes modelos de pe\u00e7as em linho e em algod\u00e3o customizadas. A cole\u00e7\u00e3o limitada, que promete ser hit entre as cariocas, chegou nas lojas nesta quarta-feira (18\/04).<\/p>\n<p>Mais em <a href=\"http:\/\/borboletavintage.com.br\/\">Borboleta Vintage<\/a>.<br \/>\nInstagram: <a href=\"https:\/\/www.instagram.com\/borboletavintage\/\">@borboletavintage.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Let\u00edcia Santana Seja l\u00e1 qual for a ind\u00fastria, o co-branding \u00e9 a tend\u00eancia do momento. Na m\u00fasica, no entretenimento, na comunica\u00e7\u00e3o e na moda, unir for\u00e7as j\u00e1 n\u00e3o \u00e9 mais algo opcional. Parcerias entre marcas nunca foram t\u00e3o comuns e necess\u00e1rias para se manter relevante, fortalecer a imagem, atrair aten\u00e7\u00e3o e, claro, vender. Nessa [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":181116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2018\/04\/ss-3.jpg?fit=960%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-L7a","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/181112"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=181112"}],"version-history":[{"count":0,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/181112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/181116"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=181112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=181112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=181112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}