{"id":164357,"date":"2017-03-15T15:50:14","date_gmt":"2017-03-15T18:50:14","guid":{"rendered":"http:\/\/www.agrund.com\/?p=164357"},"modified":"2017-03-15T15:42:48","modified_gmt":"2017-03-15T18:42:48","slug":"sp-fashion-week-n43-o-e-commerce-e-o-futuro-da-moda","status":"publish","type":"post","link":"https:\/\/agrund.com\/index.php\/sp-fashion-week-n43-o-e-commerce-e-o-futuro-da-moda\/","title":{"rendered":"SP Fashion Week N43 :: O e-commerce \u00e9 o futuro da moda?"},"content":{"rendered":"<p>Entrevista por Marina Cassiolato<br \/>\nTexto por Rafaela Piovezani<\/p>\n<p>O novo formato de apresenta\u00e7\u00f5es \u2018see now, buy now\u2019, onde as marcas colocam suas cole\u00e7\u00f5es \u00e0 venda logo ap\u00f3s o desfile, junto com a era digital, onde tudo est\u00e1 na internet em poucos minutos, est\u00e3o fazendo com que as lojas online\u00a0cres\u00e7am cada vez mais.<\/p>\n<p>Aqui, na SP Fashion Week, encontramos com Amanda Cassou &#8211; uma expert neste assunto, j\u00e1 que \u00e9 das fundadoras do e-commerce Gallerist &#8211; e aproveitamos para fazer uma pergunta: ser\u00e1 que as marcas ir\u00e3o migrar cada vez mais para a venda online?<\/p>\n<p>\u201cAcho que toda loja f\u00edsica vai ter que migrar para o e-commerce. \u00c9 um movimento natural, n\u00e3o vai ter como voc\u00ea ter venda s\u00f3 em loja f\u00edsica ou s\u00f3 online. Assim como as lojas que come\u00e7aram no e-commerce com a gente acabaram abrindo lojas f\u00edsicas tamb\u00e9m. Ent\u00e3o \u00e9 um movimento no qual os dois lados funcionam e um agrega ao outro, dando maior for\u00e7a de venda. Mas \u00e9 isso, todos ter\u00e3o que se preparar pra ter uma plataforma, um site, ou canal que permite que o cliente compre online\u201d, declarou Amanda.<\/p>\n<p>E voc\u00ea? Faz mais compras em lojas f\u00edsicas ou online?<\/p>\n<div id=\"attachment_164359\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-164359\" data-attachment-id=\"164359\" data-permalink=\"https:\/\/agrund.com\/index.php\/sp-fashion-week-n43-o-e-commerce-e-o-futuro-da-moda\/fullsizerender-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2017\/03\/FullSizeRender-e1489603179887.jpg?fit=600%2C646&amp;ssl=1\" data-orig-size=\"600,646\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SP Fashion Week N43 :: O e-commerce \u00e9 o futuro da moda?\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;SP Fashion Week N43 :: O e-commerce \u00e9 o futuro da moda?&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2017\/03\/FullSizeRender-e1489603179887.jpg?fit=279%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2017\/03\/FullSizeRender-e1489603179887.jpg?fit=600%2C646&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-164359\" src=\"https:\/\/i0.wp.com\/www.agrund.com\/wp-content\/uploads\/sites\/6\/2017\/03\/FullSizeRender-e1489603179887.jpg?resize=600%2C646\" alt=\"\" width=\"600\" height=\"646\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-164359\" class=\"wp-caption-text\">SP Fashion Week N43 :: O e-commerce \u00e9 o futuro da moda?<\/p><\/div>\n<p>Foto:\u00a0Reprodu\u00e7\u00e3o\/Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrevista por Marina Cassiolato Texto por Rafaela Piovezani O novo formato de apresenta\u00e7\u00f5es \u2018see now, buy now\u2019, onde as marcas colocam suas cole\u00e7\u00f5es \u00e0 venda logo ap\u00f3s o desfile, junto com a era digital, onde tudo est\u00e1 na internet em poucos minutos, est\u00e3o fazendo com que as lojas online\u00a0cres\u00e7am cada vez mais. Aqui, na SP [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":164358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2,18],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrund.com\/wp-content\/uploads\/sites\/6\/2017\/03\/s-88.jpg?fit=959%2C304&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Hz0n-GKV","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/164357"}],"collection":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/comments?post=164357"}],"version-history":[{"count":0,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/posts\/164357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media\/164358"}],"wp:attachment":[{"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/media?parent=164357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/categories?post=164357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrund.com\/index.php\/wp-json\/wp\/v2\/tags?post=164357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}